I was a little bummed to learn today that David Lynch was pulling himself out of the new Twin Peaks series. Luckily, at the exact same time I came across something to satiate the macabre void left by that announcement.
The following is a public service announcement from China’s CCTV which was posted on YouTube on 4 April. We think you’ll agree that a casual viewing will leave you with more questions than answers.
As you can plainly see, this man clearly must have murdered that family and now their ghosts are tormenting him with their supernatural leather straps of vengeance and creepy smiles. Or at least that’s what the music and lighting would have us believe.
Actually, the sinister music and monochromatic tones were added by someone after the fact. The original version of this PSA used a lighter soundtrack was meant to show how guys should consider their family when taking unnecessary risks while operating a motor vehicle, such as not using a seatbelt, using a smartphone, or drinking alcohol.
It is interesting what a difference music can make. Watching the video as it is, you were likely disturbed by the calm yet exaggerated synchronized waving of the family and looks of terror on the man’s face. However, try watching it again with the sound muted and you’ll notice those things fade a little.
Actually, try running the PSA video on mute and play Yakety Sax at the same time. You’ll now find it to be a delightful little romp.
It also works amazingly the other way. Now, please press play on the creepy PSA with the audio up and then watch any one of these famous commercials on mute. It’ll blow your mind.
▼ Wendy’s: Where’s the Beef?
▼ The Flintstones hawking Winston cigarettes
▼ Michael Jackson Pepsi Generation (Feat. Carlton from the Fresh Prince of Bel Air)
If you know any other commercials this music works well with let us know below. We could always use the laugh.
Source: YouTube – Sina Premium (Chinese) via Toychan (Japanese)
Videos: YouTube – Caleb H, Jiro Su, Brian Fraser, Giraldi Media
Origin: This Chinese PSA is an unsettling head trip
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